The Actors' Enterprise- Business and Audition Coaching for Actors

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"I have known Erin for over two years. In that time my experience with her has been nothing but positive. As a director she has helped me keep the focus on my material, she asks timely and powerful questions to allow me to peel back the layers of a text. As a consultant Erin is consistently fully present and has a comprehensive knowledge of the business of acting and how to get noticed. I’ve also had the pleasure of being on stage with Erin. She gives herself one hundred percent and reacts in the moment; always adding subtle nuances to her imaginary life. Anyone who has Erin Cronican in their corner has a confidant, a strong actor, a motivator and a deft marketer all rolled in to one."

Robert Dioguardi, Actor/Life Coach

"Erin is a patient, caring and encouraging coach. She's full of great ideas, sharp insights and tons of enthusiasm. Working with her has been like having my very own cheerleader behind me as I continue to venture out into the wild world of acting!"

Amalia Peres, Actor



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It's all about the Service!

"Let the good service of well-deservers be never rewarded with loss." - Queen Elizabeth I

Services and Features

Benefits of Coaching with TAE

Structure of Sessions

Qualifications

Services and Features

The Actors' Enterprise is a one-on-one coaching service that provides affordable career coaching to the thousands of NYC actors who want to feel more fulfilled and in control of their careers. We help actors create an individualized plan of action and offer tools that can take the actor to the next level, no matter where they are starting from.

MARKETING/PR:

• ACE Strategy®- Determine your "type" and create the best marketing campaign for you.
• Choose the right headshot and create a clean, honest resume
• Explore the ins and outs of networking and how to use it to your advantage without exhausting yourself
• Organize a database of casting directors, agents and producers, as well as a tracking program so you can determine the success or failure of certain campaigns
• Learn to properly utilize web, email and mail to self-submit to dozens of projects each week

Websites, Postcards, Business Cards: I can also do the actual design and maintenance for your website and marketing materials.
Click to See Samples. Click to See Rates.

CAREER COACHING:

• TAE works closely with each student to bring optimism, power, and self expression to their career.
• Create a solid business plan that includes measurable goals, and effective action
• Learn what expenses are tax deductible, and how you can make the most of limited finances
• Learn about the Unions, and the role of the agent or manager in procuring work
• TAE Blog: Bite-Size Business - an informative and motivating resource for actors.
• Information, Unlimited! You name it, we can inform you- audition websites, health insurance, photographers, demo reels, industry news...
• ...and more

AUDITION / INTERVIEW TECHNIQUE:

• How to Have a Memorable Meeting with Agents, Casting Directors and Producers
• Monologues
• Cold readings (TV / film / theater; scene work / character development)
• Commercial copy
• Musical Theater - Acting the Song
• Scene Study with a partner (email for rates)

Additional Benefits of Coaching with TAE

• Free Support: From the day of the first consultation through the last scheduled session, actors will also receive unlimited support via email.

• Strong Community: TAE students are invited to join the “TAE Pros” Yahoo Group, designed to provide a forum for TAE students and graduates to communicate with each other.

• Charity-Minded: TAE donates 10% of its profits to charity, chosen with the actor.

• Discounts: TAE students receive discounts on lots of services, and the list is growing daily!

• Referral Program: Refer someone to TAE and when they set up their sessions, you will receive a credit for $5 off YOUR next set of sessions.

Structure of Sessions

• Free Consultation: Each student is offered a free, 30 minute consultation, which will allow us to get to know each other, set some basic goals, and map out a plan of action.

• Length: Each private session is 1 hour in length, and is executed at Erin's Upper East Side studio.

• Planning: Sessions are pre-planned based on the student's needs. For example, a student may choose to spend 30 minutes on audition technique, and 30 minutes on refining a resume. Or he/she could choose to spend the whole session going over marketing their specific type.

• Non-NYC? If you don't live in NYC we can still work together. All sessions, including the free consultation, can be done by phone!

Questions about these services, or wish I would offer something not listed? Contact me!