Many actors feel a loss of power and a sense of frustration when
it comes to managing their careers. This is because there is so much
emphasis on the "craft" of acting that actors rarely get
to focus on what it takes to actually get in the door. Plus,
actors have been led to believe that people are just "born" with
business sense or they aren't, and many actors are afarid to admit that
the business-side completely eludes them.
So, if we aren't "just born" with these skills, and acting schools
aren't teaching them (and, trust me, they aren't) - what are actors
The good news? As actors, we are actually much more in control
then we think we are. Because...
'BUSINESS SENSE' IS LEARNED.
The Actors' Enterprise can get you right on track! My speciality is working with actors who feel like something is missing, or they feel stuck and want support moving forward to that next level. How do I do this?
I offer coaching on business skills, marketing & PR, audition technique, type/branding, and
career development tools that can take the actor to the next level-
no matter where they are starting from.
Services and Features
The Actors' Enterprise is a fun and
inspiring one-on-one coaching service that provides affordable
career coaching to actors who want to feel more fulfilled and in
control of their careers. With an approach that is hands-on and
customized for each person, we help actors set goals, organize
their business, and create a plan of action with easy tools that
can take them to the next level, no
matter where they are starting from.
These services are offered privately (one-on-one) to ensure that each actor gets the personalized attention they deserve. We're based in NYC, but coach actors all over the world (isn't Facetime amazing?)
the more popular coaching packages are:
Actor Type &
Your Time & Goals
Monologue Prep - Actors
Marketing Materials 101
Your Book - Singers
Organizing Your Business
Social Media 101
Or, many actors Build Their Own sessions.
Coaching can cover any or all of the following topics:
BRANDING, and PR:
Strategy®- Determine your "type" and create the best
marketing campaign for you.
the right headshot and create a clean, honest resume
• Explore the ins and outs of
networking and how to use it to your advantage without
• Organize a database of casting
directors, agents and producers, as well as a tracking
program so you can determine the success or failure of
• Learn to properly utilize web,
email and mail to self-submit to dozens of projects each
and BUSINESS ORGANIZATION:
• TAE works closely with each
student to bring optimism, power, and self expression to
• Create a solid business plan that
includes measurable goals, and effective action
• Learn what expenses are tax
deductible, and how you can make the most of limited
• Learn about the Unions, and the
role of the agent or manager in procuring work
• Information, Unlimited! You name
it, we can inform you- audition websites, health
insurance, photographers, demo reels, industry news...
is my new actor's comfort zone and resource. With my years of acting
and training, I was desperate for some get-down-to-business, real
one-on-one time guidance outside of the standard workshop experience.
I needed to take a new look at and focus on career adjustments based
on my present age range. Erin’s coaching provided something
productive and positive in every session. Erin values your time and
makes sure your objectives are met in some way. She's very professional,
yet warm, and makes you feel comfortable. Erin is a fountain of knowledge
and is very willing to share that knowledge to best suit your needs
or type. Her approach was so practical that before I knew it, she
was able to use a simple exercise to help pull out characteristics
about me that most people would probably not be able to get out of
an entire Meisner technique class (I know I didn't!) She doesn't
leave you stranded trying to figure out everything yourself; she
guides you so it becomes a learning experience as well as a tool.
I gained a lot out of the first 3 sessions and thought that’s
all I would want, but I think I'm hooked. Although I'm very organized
and a pretty good businesswoman myself, I also see Erin as a partner
to collaborate with. I still have a few things to learn about the
business in NYC and I feel like my personal package will soon earn
its big red bow with her help. Erin gives you 100% and she serves
pretty good coffee too!"
- Mary Lahti, Actor
"Erin is a patient, caring and encouraging coach.
She's full of great ideas, sharp insights and tons of
enthusiasm. Working with her has been like having my
very own cheerleader behind me as I continue to venture
out into the wild world of acting!"
Structure of Sessions- One-on-One,
Consultation: Each student is offered a free, 1 hour
consultation, which will allow us to get to know each other, set
some basic goals, and map out a plan of action. Consultations are
given in person (for NYC actors) or by Skype/Facetime chat for
• Length: Each private session is 1 hour in length, and is held at
Erin's Upper East Side studio or via Facetime/Skype.
• Planning: Sessions are pre-planned based on the student's needs.
For example, a student may choose to spend 30 minutes on audition
technique, and 30 minutes on refining a resume. Or he/she could
choose to spend the whole session going over marketing their
specific type. The sessions are individualized so that the actor gets exactly what they need, when they need it.
• Non-NYC? If
you don't live in NYC we can still work together. All sessions,
including the free consultation, can be done by Facetime or Skype!
I am so excited about the prospect of working with you! Pleaseemail mewith any questions.
ac·tor – noun 1. a person who acts in
stage plays, motion pictures,
television broadcasts, etc.
2. a person who does something; participant.
en·ter·prise – noun 1. a project undertaken
or to be undertaken.
2. boldness or readiness in undertaking;
adventurous spirit; ingenuity.